Samsung's Galaxy Z Fold8 and Flip8 Surpass Pre-order Expectations

Samsung launched the Galaxy Z Flip8, Galaxy Z Fold8, and Galaxy Z Fold8 Ultra on July 22, 2026, with availability starting August 7, 2026. Within a short period, these foldable smartphones have significantly outperformed pre-order expectations across various markets, particularly in Europe.

According to Samsung, pre-orders for the new devices in Europe have exceeded the company’s targets. In fact, the total pre-orders surpassed last year's Galaxy Z Fold7 and Galaxy Z Flip7 by 20% in the first 11 days following their announcement. Notably, the Galaxy Z Fold8 has made a substantial impact, accounting for nearly 40% of the total pre-orders in the region.

The success of these foldable devices is not limited to Europe. In India, the Flip8 and the Fold8 models achieved 271,000 pre-orders within just 72 hours of their launch. This performance is particularly impressive when compared to the 15 days required by the Flip7 and Fold7 to reach the same pre-order milestone.

In Samsung's home country, South Korea, the new devices have also demonstrated remarkable demand. The Flip8 and Fold8 series garnered 1.44 million pre-orders within the first week, breaking the previous record of 1.38 million pre-orders set by the Galaxy Note10 series, which had been achieved over an 11-day period.

These numbers highlight a growing trend towards foldable technology, with Samsung now poised to lead the market with its latest offerings. Pre-orders for the new models are strong indicators of consumer interest in innovative smartphone designs.

For affiliated reviewers, comprehensive reviews of the Samsung Galaxy Z Fold8 and Galaxy Z Fold8 Ultra are available, providing further insights into their features and performance. The excitement surrounding these devices underscores the rapid evolution within the smartphone landscape as manufacturers continue to push boundaries in design and functionality.