Nissan Plans Revival in India with New SUVs and Expanded Dealers
Nissan Motor Co., the Japanese automotive manufacturer, has unveiled plans to revitalise its presence in the Indian market by introducing three new sport utility vehicles (SUVs) over the next 14 to 16 months. The first model, a seven-seater called 'Gravite', is set to launch in the first quarter of 2026. The company's strategy also includes an ambitious expansion of its sales network, aiming to grow from 155 to 250 dealerships by the conclusion of the financial year 2027.
New Product Lineup
The product roadmap released by Nissan outlines the forthcoming models, which include the Gravite multi-purpose vehicle (MPV) in early 2026, followed by the midsize SUV known as Tekton in mid-2026, and another seven-seater SUV scheduled for early 2027. This initiative is part of Nissan's broader strategy to strengthen its foothold in a competitive market that has seen fluctuating sales figures.
Massimiliano Messina, Chairperson of Nissan's Africa, Middle East, India, Europe & Oceania (AMIEO) division, stated, "With new models developed in and for India, and exports to several international markets, India remains both a growth driver and a strategic hub for Nissan Alliance."
Focus on Indian Market
Saurabh Vatsa, Managing Director of Nissan Motor India, emphasised the significance of the Gravite in reflecting the company's renewed commitment to Indian consumers. He remarked, "The Gravite is designed to be the perfect companion for the diverse needs of our customers. As the second model in our all-new product line-up, it reinforces our commitment to delivering vehicles that resonate with the aspirations of Indian consumers."
At present, Nissan's offerings in India are limited to the Magnite SUV, which has been well-received and is also exported to 65 countries across South Asia, the Middle East, Africa, and Latin America. This highlights India’s critical role in Nissan’s global manufacturing and export operations.
Competitive Landscape
The upcoming Gravite is positioned to compete with existing seven-seater models, such as the Renault Triber, Maruti Suzuki Ertiga, and Kia Carens, among others. With a focus on modern design and customer-centric features, Nissan aims to enhance its market share in a landscape dominated by established players.
As Nissan embarks on this new chapter, the automotive industry will be watching closely to see if these strategic moves translate into increased sales and a stronger market position in India. The anticipated models and expanded dealership network are expected to play a significant role in determining Nissan's future trajectory in one of the world's fastest-growing automotive markets.
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