BTS' V Named Global Brand Ambassador for Nothing Headphones

BTS member V has been appointed as the global brand ambassador for the London-based tech firm Nothing, promoting its latest audio product, the Headphone (1) Pro. This new offering, launching on 28 September, is priced at $399 and is described as the company’s highest-quality headphones to date.

The partnership comes after V revealed earlier this year that he was undergoing treatment for hearing loss in one ear. V expressed enthusiasm about the collaboration, stating, “I’m excited to be part of this bold new chapter with Nothing.”

The Headphone (1) Pro aims to provide users with a studio-grade listening experience, featuring advanced specifications such as a triple-driver system designed to enhance sound quality. This includes a 40-millimetre bass dynamic driver, a precision dynamic driver, and a treble xMEMS driver, ensuring an extensive frequency response range between 20Hz and 40kHz.

Nothing emphasizes the headphones’ innovative design, which uses materials like titanium and aluminium to achieve both durability and lightness. The product boasts real-time adaptive active noise cancellation using a comprehensive ten-microphone system, enabling it to filter out various external sounds, such as wind and traffic. Additionally, the battery life of the headphones can last up to 68 hours on a single charge.

The launch of the Headphone (1) Pro marks the beginning of Nothing's Pro Series, aimed at bringing high-fidelity audio to everyday consumers. Carl Pei, co-founder and CEO of Nothing, praised V for his creative instincts and expressed confidence in the partnership, highlighting that V embodies the brand's vision of encouraging freedom and flexibility in listening.

Each purchase includes sleek moulded cases with convenient handles, and the headphones are available in both black and white versions. Following the success of the brand’s previous product, the Headphone (a), which was released earlier this year and quickly sold out, the company anticipates a similar demand for this new model.

Founded in 2020, Nothing strives to revamp consumer technology through creative design and innovation. The company previously featured Charli XCX as its first global brand ambassador and shareholder, illustrating its strategy of collaborating with influential figures in the music industry.

Nothing operates stores in London and Bengaluru, with plans to expand into major cities like San Francisco, New York, and Tokyo in the near future.