Aishwarya Rai's 2002 Cannes Look Declared Most Iconic by Alia Bhatt

The 79th Cannes Film Festival has seen a resurgence of interest in a memorable moment from 2002. Alia Bhatt recently stated in an interview with British Vogue that Aishwarya Rai's debut at the festival remains the most iconic look in its history. Bhatt, who is set to grace the red carpet again at Cannes in 2026, shared her thoughts ahead of the event.

Aishwarya Rai attended the world premiere of Sanjay Leela Bhansali's film, Devdas, in May 2002. Accompanying her were her co-star Shah Rukh Khan and the director himself. Designed by Neeta Lulla, Aishwarya's saree was a stunning mustard-yellow Kanjeevaram adorned with intricate gold zari work on the borders. Her ensemble was completed with traditional gold jewellery, including a stacked necklace and matching jhumkas. The look was complemented by her forearm full of bangles, which caught the attention of photographers.

Unique to her arrival was a blue-and-gold horse-drawn carriage, an entrance that immediately highlighted her as an emblem of Indian royalty. This appearance not only showcased Indian fashion but also positioned Bollywood on a recognised platform in international cinema. For many Western audiences, it marked Bollywood’s impressive entry onto a larger stage.

While Aishwarya Rai was already celebrated as a Miss World, her look at Cannes transcended mere beauty and transformed her into a global icon. Bhatt remarked on the significance, saying, 'Just her face... it was iconic.' The media recognised Aishwarya as 'the most beautiful woman in the world', solidifying her ongoing association with L'Oréal Paris at the festival.

At that time, Indian actors often faced pressure to conform to Western styles at European events. By choosing to wear a saree, Aishwarya made a powerful statement celebrating her Indian heritage. She did not just attend Cannes; she brought a piece of India to the festival.

Two decades later, her choice continues to influence Bollywood stars, setting a benchmark for future red carpet appearances, including those of Deepika Padukone and Alia Bhatt. As the event unfolds, the image of Aishwarya Rai stepping out of that carriage in 2002 remains a reference point for the fusion of Bollywood and global cinema that continues to inspire today.