The upcoming film 'Coolie', featuring the renowned actor Rajinikanth, has garnered intense anticipation ahead of its release on 14 August. Enthusiastic fans are rushing to secure tickets, while some companies are taking the unusual step of declaring holidays for staff to enjoy the film.Companies Grant Days Off and Free TicketsIn India, various offices are making arrangements to accommodate employees eager to see 'Coolie'. A circular from Uno Aqua Care in Madurai is circulating on social media, announcing a public holiday on 14 August to help manage staff leave requests. Additionally, the company is providing free tickets for their employees to attend the film and donating food to local charitable organisations.One employee from Chennai shared her experience on LinkedIn, detailing how she requested leave to watch 'Coolie'. "I told my boss I needed leave on the 14th to watch 'Coolie'. He approved it almost immediately," she wrote. To her surprise, shortly afterward, a poll appeared in their workplace group asking whether the team wanted to attend the film together. She noted, "And just like that… we’re all going to the movie together."Similar trends can be seen in Singapore, where Farmer Constructions PTE LTD has issued a paid holiday for its Tamil staff, along with free tickets to 'Coolie' and a S$30 allowance for additional expenses. Another firm, SB Mart PTE LTD, announced that its convenience store will close temporarily on the same day to accommodate the film's release.Marketing Opportunities from 'Coolie'The hype surrounding 'Coolie' has inspired various businesses to leverage the film for promotional purposes. Vasanth & Co initiated a ticket contest on social media aimed at boosting their follower count, while a jewellery enterprise in Madurai, 1947 °F Gold Smith, produced a video featuring a gold ring embossed with the movie’s title, attracting significant interest.'Coolie' Lauded by Industry FiguresUdhayanidhi Stalin, the Tamil Nadu Deputy Chief Minister and a prominent actor and producer, praised Rajinikanth for his 50-year milestone in the film industry. He expressed his excitement after watching 'Coolie' in advance, describing it as a “power-packed mass entertainer” that he believes will resonate with audiences globally. On social media, he shared his heartfelt congratulations to Rajinikanth, stating, "My heartfelt wishes for a roaring success to the entire team behind this movie."Anticipation and Global Release'Coolie' is set to make its debut in over 100 countries, heightening the global excitement surrounding its release. The film's star-studded cast includes not only Rajinikanth but also a host of notable figures from the Indian cinema industry, such as Nagarjuna, Sathyaraj, Aamir Khan, Upendra, Soubin Shahir, and Shruti Haasan. The release of the trailer saw an upsurge in fan enthusiasm, with many eager viewers anticipating its storyline, which involves Rajinikanth’s character assisting a friend despite familial opposition.ConclusionWith a runtime of 2 hours and 50 minutes, 'Coolie' has received certification from the Indian censor board, and expectations remain extraordinarily high as fans celebrate Rajinikanth's legacy in cinema. The buzz around the film exemplifies not only its cultural impact but also its capacity to unite audiences in celebration of shared interests and admiration for the legendary actor.