Meta CEO Mark Zuckerberg is spearheading a new push into artificial general intelligence, forming a top-tier team to develop AI systems surpassing human capability.
Meta Platforms, the parent company of Facebook and Instagram, is accelerating its efforts to build artificial general intelligence (AGI) by forming a dedicated "superintelligence" team. Chief Executive Mark Zuckerberg is reportedly leading the initiative himself, offering some of the highest compensation packages in the technology sector to attract global talent.
According to reports from Bloomberg and The New York Times, Meta’s new AGI unit will consist of around 50 hand-picked researchers, with Zuckerberg taking a hands-on role in its formation. Several high-profile AI experts have already joined the project, including Alexandr Wang, founder of the US-based data-labelling firm Scale AI. Wang is expected to play a key role in shaping Meta’s AGI research lab.
Zuckerberg is said to have reorganised his own office space to accommodate the new team and has invited top recruits to his personal residences in Lake Tahoe and Palo Alto in an effort to secure their involvement.
Artificial general intelligence refers to AI systems capable of performing any intellectual task that a human can, and potentially outperforming human intelligence. While current AI models—such as large language models—remain narrow in scope, AGI represents a far more advanced and theoretical stage of development. Experts remain divided over when, or even if, such capabilities could be realised.
Meta’s decision to prioritise AGI development comes amid growing internal dissatisfaction with its existing AI technologies. The company’s latest language model, Llama 4, reportedly failed to meet performance expectations, leading to frustration within Meta’s AI division. Additionally, the release of its next-generation model—codenamed “Behemoth”—has been delayed due to ongoing concerns about its readiness and safety.
Recruitment Race Intensifies
In what is being described as one of the most aggressive recruitment drives in the AI industry to date, Meta is reportedly offering compensation packages in the range of hundreds of thousands to over $100 million for senior roles. These incentives are aimed at competing with rival organisations such as OpenAI and Google DeepMind, both of which are pursuing similar AGI goals.
“Meta’s strategic shift toward AGI indicates a fundamental reorientation of its technological ambitions,” the Bloomberg report noted, adding that the company's leadership is intent on regaining momentum in the rapidly evolving AI landscape.
Partnerships and Future Plans
In addition to its AGI efforts, Meta has reportedly partnered with US defence technology company Anduril Industries to develop advanced mixed-reality equipment for military use. The project aims to integrate Meta’s expertise in augmented reality with Anduril’s battlefield data analytics system, Lattice.
The resulting device—potentially in the form of AR goggles or visors—is expected to enhance real-time situational awareness for soldiers during military operations. According to French news agency AFP, the collaboration underscores Meta’s ambition to expand the practical applications of its AI and AR technologies beyond consumer platforms.
Context: Global Competition in Artificial Intelligence
Meta’s renewed focus on AGI comes amid an intensifying global race to develop the next generation of artificial intelligence. OpenAI, which created the GPT-4 series of models, has also attracted significant funding and talent in pursuit of AGI. Similarly, Google’s DeepMind unit continues to invest heavily in research and development of general-purpose AI systems.
While AGI remains a highly speculative concept, the increasing financial and strategic commitments from major technology firms reflect a belief that early leadership in this domain could define the next technological era.
Despite scepticism from some quarters of the scientific community, companies like Meta are accelerating efforts to shorten the timeline for AGI development. As Zuckerberg personally steers Meta’s research agenda, the company is positioning itself at the centre of one of the most transformative—and potentially controversial—frontiers in modern technology.