Saiyyara has shattered every myth about launching newcomers. No big names, no big PR

The film industry often emphasises star power, but the new romantic drama 'Saiyaara' appears to challenge this notion. Premiering in theatres on 18 July 2025, it features Ahaan Panday and Aneet Padda in their debut roles, and has garnered initial acclaim for its authentic performances and engaging narrative.

Following its release, early audience reactions have been notably positive. Critics and viewers alike have commended the film’s heartfelt storytelling, which has resonated well with audiences seeking a fresh perspective in Bollywood. 

Renowned filmmaker Madhur Bhandarkar took to social media platform X (formerly Twitter) to express his enthusiasm for the film. He remarked, “#Saiyyara has shattered every myth about launching newcomers. No big names, no big PR, just raw talent and fearless storytelling. In an industry obsessed with stars, Saiyaara proved that audiences are ready for the unpredictable. A bold reminder: It’s not about who you know. It’s about what you bring.”  

'Saiyaara' tells the story of Krish Kapoor, an aspiring singer portrayed by Ahaan Panday, and Vaani Batra, a former vocalist who now works as a lyricist, played by Aneet Padda. Their artistic collaboration soon blossoms into a romantic relationship, only to be complicated by unforeseen challenges that test their bond. 

Director Mohit Suri noted that the idea for 'Saiyaara' originated from a discussion among Yash Raj Films’ producer Akshaye Widhani and Aditya Chopra. In a notable shift from typical film promotions, Suri made a conscious decision to limit the media exposure of the lead actors prior to the film's debut, allowing the quality of the film to take centre stage.

Suri explained in an interview with Just Too Filmy, “Until the two actors don’t have anything behind them to talk about, the conversation will be filled with questions like ‘Who is the prankster on the set?’ or ‘How is it to work with Mohit Suri?’ It’s all redundant stuff, and I don’t think anyone has any interest in listening to that.”

With this strategic marketing approach, the filmmakers aimed to create a buzz around the film that felt genuine rather than forced. The decision to rely on the film's content rather than traditional promotional techniques has appeared to pay off, as audiences embrace the newcomers and their performances. 

As the film continues its theatrical run, it remains to be seen how it will impact future projects in Bollywood. The success of such an initiative may inspire other filmmakers to explore similar paths, potentially reshaping the landscape of talent introduction in Hindi cinema.

Madhur Bhandarkar extended his congratulations to Mohit Suri and his team, acknowledging the efforts of Yash Raj Films for supporting this venture.

In a rapidly evolving industry landscape, 'Saiyaara' serves as a poignant reminder that in art, the value of talent and storytelling can often overshadow the allure of established names.