Jaguar Land Rover aims to double its sales and revenue in India by 2029, driven by local manufacturing, expanded EV offerings, and a growing luxury car market.
Strong Growth Trajectory in India
Jaguar Land Rover India has announced an ambitious strategy to significantly increase its market presence, aiming to double both its sales volumes and revenue by 2029. The plan reflects growing optimism about India’s expanding luxury car segment and builds on JLR’s recent performance in the country.
According to Rajan Amba, Managing Director of JLR India, the company expects to capitalise on a robust appetite for premium vehicles in the country. “There is a vacuum in the market that we are fulfilling, and we have not even hit our peak running speed,” Amba said during a recent interaction.
In the financial year ending March 2025, JLR India reported its highest-ever annual retail sales of 6,183 units, marking a 40% increase from the previous year. Dealer dispatches also rose by 39% to 6,266 units during the same period.
Expanding Footprint and Product Line
To support its growth goals, JLR plans to double its dealership network in India to around 50 outlets by 2030. The current network spans 21 cities with 25 authorised retailers. New showrooms are planned for emerging markets such as Rajkot, Goa, and Nagpur.
In addition to network expansion, JLR will enhance its product range. The company currently offers a portfolio that includes the Range Rover, Range Rover Sport, Range Rover Velar, Range Rover Evoque, Defender, Discovery, and Discovery Sport.
Upcoming launches will include both internal combustion engine (ICE) and battery electric vehicles (BEVs). Among the anticipated models is the all-electric Range Rover BEV, part of a broader shift towards electrification across the group.
JLR also plans to introduce brand extensions and personalised options for existing models. According to Amba, bespoke and highly customised vehicles continue to attract strong demand from Indian customers.
Local Manufacturing Boost
A major milestone this year was the start of local manufacturing of the Range Rover and Range Rover Sport in India. These models have received a strong response from customers, and the move is expected to further enhance affordability and availability in the market.
India is among the few countries globally where these flagship models are being assembled locally, reinforcing JLR’s commitment to the 'Make in India' initiative.
Luxury Market Outlook in India
Despite comprising a small fraction of India’s total annual passenger vehicle market—estimated at over 4 million units—the luxury car segment is expected to grow substantially.
“From a four- to five-year perspective, we believe the annual luxury car sales figure, currently around 50,000 units, is likely to double,” said Amba. He attributed this to rising wealth, entrepreneurial success, and increasing localisation of global brands.
JLR India believes it is well-positioned to benefit from these trends, having outpaced the overall domestic luxury car segment in terms of growth over the past few years.
Context: Global Developments and Strategic Investments
Globally, Jaguar Land Rover has committed to investing £18 billion over five years to develop new technologies, including electric vehicles and digital platforms. This investment will be funded through operational cash flows.
The company is also working to define distinct strategies for its four core brands—Jaguar, Range Rover, Defender, and Discovery—each tailored to specific market segments and customer expectations.
In April 2025, JLR took measures to mitigate the impact of new trade tariffs imposed by the United States, part of a broader realignment of its global operations.
While its global revenue for FY25 remained flat at £29 billion, with a slight 1.7% year-on-year decline in the fourth quarter, the company remains focused on markets showing long-term growth potential—India chief among them.
Conclusion
With rising demand, supportive policy environments, and increasing consumer interest in electric and luxury vehicles, India is becoming an increasingly important market for Jaguar Land Rover. The company’s multipronged strategy—including localisation, network growth, and product diversification—signals its long-term commitment to the country.