Samsung Launches New OLED TVs with Glare-Free Technology for Gamers

Samsung has announced its latest range of OLED televisions for 2026, introducing three models: the S95H, S90H, and S85H. Designed with notable advancements, these new televisions are equipped with Samsung's innovative Glare Free technology, which significantly enhances viewing experiences by reducing reflections. This feature is particularly beneficial for OLED screens, known for their darker display compared to traditional LCD and LED models.

The S95H stands out with the new FloatLayer Design, which allows the TV to mount flush against the wall, creating a visually striking floating effect. This design element transforms the S95H into a multi-purpose piece, functioning as a digital art display in conjunction with access to the Samsung Art Store. The store offers over 5,000 artworks from more than 800 artists, including exclusive collections from renowned institutions like the Museum of Modern Art (MoMA) and Art Basel.

In terms of performance, the new models feature brighter panels than previous iterations, achieved through enhancements known as OLED HDR Pro and OLED HDR+. These improvements ensure that bright highlights and vivid colours are delivered, creating a more engaging viewing experience. Samsung's VDE-verified Real Black and Real Color technologies are also included, ensuring colour accuracy and deep black levels.

Gamers will appreciate the addition of the Ultimate Game Pack available on the S90H and S95H models. This package includes features such as Motion Xcelerator with a 165Hz refresh rate, alongside compatibility with NVIDIA G-Sync and AMD FreeSync Premium Pro. These advancements significantly reduce motion blur and screen tearing, enabling a smoother gaming experience on the OLED display.

As for pricing, the new Samsung OLED TVs start at £1,199 for the 48-inch S85H and rise to £6,499 for the larger 83-inch S95H model. Currently, all three variants are available for purchase through Samsung's official website as well as various retailers. The lineup is designed to cater to a wide range of preferences, with sizes ranging from 42 inches to 83 inches.

With this launch, Samsung continues to develop cutting-edge technology in the television market, blending functionality with aesthetic appeal. The 2026 OLED TV series not only targets gamers but also appeals to audiences interested in art and design, positioning Samsung at the forefront of modern home entertainment.