TRIFED to set up ‘Atmanirbhar Corners’ in 75 Indian embassies and missions
These will promote GI tagged tribal art and craft products besides natural and organic products
Tribal Co-operative Marketing Development Federation of India (TRIFED) is going to set up ‘Atmanirbhar Bharat’ Corners’ in 75 Indian Missions and Embassies across the world in the next 90 days.
Additionally, TRIFED will also be establishing Atmanirbhar corners in 75 embassies of foreign countries set up in India.
The corner will be an exclusive space to promote Geographical Indication (GI) tagged tribal art and craft products besides natural and organic products from different parts of India.
Catalogues and brochures that showcase the richness and variety of tribal products have also been shared with the Missions and embassies, said an official press release issued on Tuesday.
The 75 countries include Jamaica, Ireland, Turkey, Kenya, Mongolia, Israel, Finland, France, and Canada, Singapore, Russia, US, Indonesia, Greece and Cyprus. TRIFED is in the process of dispatching tribal products for the corner in each of these missions.
India has a rich legacy of indigenous products, be it handicrafts, handlooms, and other produce. TRIFED has been working extensively to help market and promote the indigenous products that tribal groups across the country have been producing since centuries.
First Atmanirbhar Bharat corner at Indian Embassy in Bangkok
In collaboration with the Ministry of External Affairs (MEA), the first Atmanirbhar Bharat corner was successfully inaugurated at Indian Embassy in Bangkok, Thailand on the occasion of Independence Day on August 15 by Indian Ambassador Suchitra Durai and former Ambassador R. Swaminathan.
As India moves ahead with its strategy for India@75 and focuses on converting development into a mass movement, TRIFED is working with its roots in ground realities and emphasizing the welfare both in design and implementation. With the focus on “Vocal for Local” and building an “Atmanirbhar Bharat”, TRIFED is undertaking several activities, while re-dedicating its efforts towards tribal empowerment.
TRIFED has been actively collaborating with several ministries such as Ministry of Culture, Department of Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce; India Posts; Ministry of Tourism and Office of the Prime Minister to take up the cause of promotion of GI Tag products along with tribal products and transform them into a brand, symbolizing empowerment of tribal artisans.
New York’s Times Square showcased Indian tribal products
As part of celebrations for International Yoga Day, the Consulate General of India in New York had organized a day-long event to showcase Yoga, holistic health, Ayurveda and wellness at New York’s Times Square.
Attended by over 3,000 people, the event at the iconic location in New York had showcased unique natural tribal products including immunity boosters, and Ayurvedic products.
The stall put up by Tribes India included a range of tribal products, comprising both organic, essential natural immunity-boosting products.
Tribes India Conclave was attended by over 120 diplomats
Earlier, in February this year, keeping in line with the Prime Minister Narendra Modi’s vision for ‘Vocal for Local’ and a ‘self-reliant India’, a Tribes India Conclave had been organized in association with the MEA at the Tribes India Aadi Mahotsav.
The event, which was well-received, was attended by over 120 diplomats from more than 30 foreign missions in India.
There were delegates from international organizations such as the United Nations High Commissioner for Refugees (UNHCR) and United Nations Development Programme (UNDP) as well.