'Jal Shakti Abhiyan: Catch the Rain' campaign to be launched by PM Modi
The objective is to create rainwater harvesting structures across the country to ensure proper storage of rainwater
Prime Minister Narendra Modi will launch the ‘Jal Shakti Abhiyan: Catch the Rain’ campaign on World Water Day on Monday March 22.
The signing of the historic Memorandum of Agreement (MoA) between the Union Minister of Jal Shakti and the Chief Ministers of Madhya Pradesh and Uttar Pradesh to implement the Ken Betwa Link Project - the first project of the National Perspective Plan for interlinking of rivers - will also take place in the presence of the Prime Minister via video conferencing.
The ‘Jal Shakti Abhiyan: Catch the Rain’ campaign will be undertaken across the country, in both rural and urban areas.
The theme of the campaign is “Catch the rain, where it falls, when it falls”, the Ministry of Jal Shakti (India's water ministry) said in a press release issued on Sunday. It will be implemented from March 22 to November 30, covering the pre-monsoon and monsoon periods in the country.
According to the ministry, the campaign will be launched as a Jan Andolan (peoples movement) to take water conservation at grass-root level through people’s participation.
"It is intended to nudge all stakeholders to create rainwater harvesting structures suitable to the climatic conditions and subsoil strata, to ensure proper storage of rainwater," the release said.
At the same time, the MoA for the Ken Betwa Link Project heralds the beginning of inter-state cooperation to implement the vision of Former Prime Minister Atal Bihari Vajpayee to carry water from areas that have surplus water to drought prone and water deficit areas, through the interlinking of rivers.
This project involves transfer of water from the Ken to the Betwa River through the construction of Daudhan Dam and a canal linking the two rivers, the Lower Orr Project, Kotha Barrage and Bina Complex Multipurpose Project. It will provide annual irrigation of 10.62 lakh ha, drinking water supply to about 62 lakh people and also generate 103 MW of hydropower.
The Project will be of immense benefit to the water starved region of Bundelkhand, especially to the districts of Panna, Tikamgarh, Chhatarpur, Sagar, Damoh, Datia, Vidisha, Shivpuri and Raisen of Madhya Pradesh and Banda, Mahoba, Jhansi and Lalitpur of Uttar Pradesh.
It will pave the way for more interlinking of river projects to ensure that scarcity of water does not become an inhibitor for development in the country, the Ministry of Jal Shakti said.