Indian products should win the hearts of people around the world, Prime Minister Narendra Modi wrote in a LinkedIn post on Atmanirbhar Bharat

Aatmanirbhar Bharat rests on the twin principles of scale and standards, Prime Minister Narendra Modi said on Tuesday as he called on domestic manufacturers to focus on quality products that would find global acceptance.

Noting that new products and services were being created rapidly, he said there was a "huge market" waiting to be tapped, both domestically and globally. The world was looking for affordable, durable and usable products, he said in a post on LinkedIn sharing his thoughts on Atmanirbhar India.

"When we ‘Make in India’, we not only aim to fulfil global demand but also get global acceptance," Prime Minister Modi said.

He reiterated his call to manufacturers to think about 'Zero Effect, Zero Defect’ in any product or service they created.

"During my interactions with industry leaders, business representatives, youth of the start up sector and professionals, I can see that there is already a great degree of consciousness about this," he added.

"We want to make more. At the same time, we want to make products that are of good quality," he said.

Explaining that India did not want to merely fill global markets with its products, he said the country wanted Indian products to "win the hearts of people around the world".

He lauded the success of the country's start-up industry, noting that "it shows the innovative zeal of our youth".

"With our people’s ability and the nation’s credibility, Indian products of top quality will travel far and wide. This will also be a true tribute to the ethos of Aatmanirbhar Bharat- a force multiplier for global prosperity," he said.