A mango festival is also being organised in Tokyo as part of India's Azadi ki Amrit Mahotsav

Mangoes from India continue to be in high demand in international markets for their taste, pleasant fragrance and vibrant colours.

In a major boost to export of agro products, Agricultural and Processed Food Products Export Development Authority (APEDA) facilitated the season’s first consignment of fresh mangoes export from Mumbai to a supermarket chain Japanes in on Saturday.

Before being shipped, these Alphonso and Kesar varieties of mangoes were properly treated and packed at the APEDA-approved Maharashtra State Agricultural Marketing Board (MSAMB)’s facility, the Ministry of Commerce & Industry said on Monday.

APEDA, a Statutory Body under the Ministry of Commerce & Industry, Government of India, is the nodal agency for promoting Indian agro and processed food exports and is responsible for facilitating and promoting export of horticulture, floriculture, processed food, poultry products, dairy and other agro products.

As part of these initiatives, a mango festival is being organized in Tokyo, capital city of Japan, as a part of Azadi ki Amrit Mahotsav on Monday in collaboration with the Embassy of India, Japan & Invest India.

These will showcase Mango exhibition & tasting at different outlets of the supermarket chain to which the mangoes have been shipped.

APEDA is speardheading several export promotion activities and initiatives, by way of development of virtual portals for organizing Virtual Trade Fairs, Farmer Connect Portal, e-office, Hortinet Traceability system, Buyer Seller Meets, Reverse Buyer Seller Meets, product specific campaigns etc.

The authority has been working in close conjugation with state governments for creating infrastructure and promotion of export from the state.

APEDA provides assistance to the exporters under various components of its schemes such as Infrastructure Development, Quality Development and Market Development.

In addition, APEDA also conducts international Buyer Seller Meets(BSM) and virtual trade fairs with importing countries to promote agricultural & processed food products.