Doordarshan set to expand its global reach to Australia
This will further strengthen the mutual friendly relations between India and Australia
In a move that will further expand the global reach of Doordarshan, its news content will now be available in Australia.
India's public broadcaster Prasar Bharati has signed a Memorandum of Understanding with Special Broadcasting Service (SBS), Australia's public service broadcaster on Tuesday to boost co-operation in the field of broadcasting.
This will expand the reach of DD News, DD India and multiple language services of DD News amongst the Indian population in Australia, said the Ministry of Information and Broadcasting.
The move will further strengthen the mutual friendly relations between India and Australia, the ministry pointed out.
Through this MoU, public broadcasters of the two countries will explore opportunities in co-production and joint broadcasting of programmes spanning across multiple genres. They will also exchange programmes (Radio and Television content) in the fields of culture, education, science, entertainment, sports, news, travel, music and arts, informed the ministry.
The agreement will allow both public broadcasters to exchange professionals and organise their training to share knowledge on technical knowhow and programme production, etc. They will provide facilities and general assistance, including supply of information and other organisational and technical assistance, to each other.
“It would allow for the exchange of programmes, expertise in this sector and would facilitate daily slots on TV channels in Australia for DD India, DD News and DD Sahyadri,” said India’s Foreign Secretary Harsh Vardhan Shringla while speaking to the the media about the MoU.
Available in more than 190 countries, DD India also acts as a "bridge between India and the Indian diaspora" spread across the world.