This will change the traditional way of carrying out business from word-of-mouth basis to become more formalized and legally binding

Union Commerce and Industry Minister Piyush Goyal on Tuesday virtually inaugurated e-SANTA, an electronic marketplace providing a platform to connect aqua farmers and the buyers. It will enable the farmers to get a better price and the exporters to directly purchase quality products from the farmers enhancing traceability, a key factor in international trade.

The term e-SANTA was coined for the web portal, meaning Electronic Solution for Augmenting NaCSA farmers' Trade in Aquaculture. National Centre for Sustainable Aquaculture (NaCSA) is an extension arm of the Government of India’s Marine Products Export Development Authority (MPEDA) and the Ministry of Commerce and Industry.

Speaking on the occasion, Goyal said that e-SANTA will raise income, lifestyle, self-reliance, quality levels, traceability, and provide new options for our aqua farmers.

He said that the platform will change the traditional way of carrying out business from a word of mouth basis to become more formalised & legally binding. He said e-SANTA will RAISE the lives & income of farmers by: Reducing Risk, Awareness of Products & Markets, Increase in Income, Shielding Against Wrong Practice, Ease of Processes.

The Minister said that e-SANTA is a Digital Bridge to end the market divide and will act as an alternative marketing tool between farmers and buyers by eliminating middlemen. It will revolutionize traditional aqua farming by providing cashless, contactless and paperless electronic trade platform between farmers and exporters.

“e-SANTA can become a tool to advertise collectively the kind of products the buyers, fishermen & fish producing organisations are harvesting, so people in India & internationally can know what is available & in the future, it can become an auction platform”, he added. The platform is available in many languages, which will help the local population.

Dwelling upon the challenges in traditional aqua farming, Goyal said that farmers were facing monopoly and exploitation, exporters were facing inconsistency and quality gaps in the products purchased, and traceability is a big issue in international trade.

He said that the e-SANTA website ( will change the life standards of our fishermen, bring in substantive improvements in their lives, and also enhance India’s reputation in the global trade. The portal will act as a bridge between the fishermen and buyers, within the country and abroad.

Describing it as another feather in the cap of India’s Atmanirbhar Bharat vision, the Minister said that it will help India become self-reliant.

He said that the NDA Government is committed towards the welfare of farmers. He said that the initiative of NaCSA has the potential to change the Naksha (Map) of marketing of aqua products in India.

e-SANTA is a completely paperless and end-to-end electronic trade platform between Farmers and exporters. The farmers have the freedom to list their produce and quote their price while the exporters have the freedom to list their requirements and also to choose the products based on their requirements such as desired size, location, harvest dates etc.

This enables the farmers and buyers to have greater control over the trade and enables them to make informed decisions. The platform provides detailed specification of each product listing and it is backed by an end to end electronic payment system with NaCSA as an Escrow agent. After crop listing and online negotiation, a deal is struck, advance payment is made and an estimated invoice is generated.

Once the harvest date is fixed, the buyer goes to the farm gate and the produce is harvested in his presence. Once the harvest is completed, the final count, quantity of material is verified, the final amount is decided and delivery challan is issued. Once the material reaches the processing plant, the final invoice is generated and the exporter makes the balance payment. This payment is reflected in the escrow account. NaCSA verifies it and accordingly releases the payment to farmers.